This article summarizes the latest product updates and enhancements released during the current product cycle. It includes new features, functional improvements, and workflow enhancements designed to support more efficient, accessible, and collaborative social media management.
The list will be updated as new features are released. For a complete overview of all releases, please take a look at our Release Notes.
Track Share of Voice and benchmark with Competitor listening
Release date: July 2, 2026
Compare your brand against competitors in a single Listening search across Facebook, Instagram, X, YouTube, Reddit, and the Web, with a Share of Voice donut, mention volume by platform, and trend timelines so you can prove who owns the conversation in your category. More information can be found here
Drill into your Listening data with new charts and feed
Release date: July 2, 2026
Search Screening reads the intent behind your Listening keywords and automatically removes off-topic results from your feed, with the option to review or restore screened items anytime. More information can be found here.
Filter brand noise automatically in Listening searches
Release date: July 2, 2026
Search Screening reads the intent behind your Listening keywords and automatically removes off-topic results from your feed, with the option to review or restore screened items anytime. More information can be found here.
Schedule reports on the day and time that fits your workflow
Release date: June 30, 2026
We made updates to the Schedule report feature. Pick the exact weekday, occurrence, and hour of delivery for your scheduled reports, so they land before your board prep or your client meeting, instead of the fixed default slot. More information can be found here
Lock drafts as reusable templates
Release date: June 30, 2026
Lock a draft so your team can duplicate it as a starting point but cannot edit or delete the original, keeping brand templates, recurring campaign frames, and compliance-approved post formats intact no matter how many people work from them. More information can be found here
Access up to 24 months of historical data in Listening searches
Release date: May 20, 2026
Select a historical data window of up to 24 months when creating or editing a search, so you can spot long-term trends, compare seasonal performance, and build reports with meaningful context. More information can be found here
Instagram keywords now available in Listening
Release date: May 19, 2026
Catch keywords on industry-related collections for Instagram. More information can be found here
Threads on Threads
Release date: May 5, 2026
Build and schedule multi-part Threads posts directly in the Composer, with a live preview, so you never have to publish manually on the native app again. More information can be found here
Facebook & YouTube keywords now available in Listening
Release date: April 28, 2026
Catch keywords on industry-related collections for Facebook and keywords on public posts on YouTube. More information can be found here
Forums & Web sources now available in Listening
Release date: April 22, 2026
Catch unfiltered customer conversations and emerging trends in forum communities and web sources before they reach mainstream social media. More information can be found here
Control who sees your ad performance
Release date: April 14, 2026
You can now restrict Meta Ads and LinkedIn Ads report access per team member. Each person only sees the ad accounts assigned to them. More information can be found here
Add a first comment to your Facebook Reels
Release date: April 8, 2026
First comments are now available on Facebook Reels, not just posts. Drop your hashtags, CTA, or link the moment you publish. Available on Professional plans and above. More information can be found here












