This article summarizes the latest product updates and enhancements released during the current product cycle. It includes new features, functional improvements, and workflow enhancements designed to support more efficient, accessible, and collaborative social media management.
The list will be updated as new features are released. For a complete overview of all releases, please take a look at our Release Notes.
Threads on Threads
Release date: May 5, 2026
Build and schedule multi-part Threads posts directly in the Composer, with a live preview, so you never have to publish manually on the native app again. More information can be found here
Facebook & YouTube keywords now available in Listening
Release date: April 28, 2026
Catch keywords on industry-related collections for Facebook and keywords on public posts on YouTube. More information can be found here
Forums & Web sources now available in Listening
Release date: April 22, 2026
Catch unfiltered customer conversations and emerging trends in forum communities and web sources before they reach mainstream social media. More information can be found here
Control who sees your ad performance
Release date: April 14, 2026
You can now restrict Meta Ads and LinkedIn Ads report access per team member. Each person only sees the ad accounts assigned to them. More information can be found here
Add a first comment to your Facebook Reels
Release date: April 8, 2026
First comments are now available on Facebook Reels, not just posts. Drop your hashtags, CTA, or link the moment you publish. Available on Professional plans and above. More information can be found here





