Each social network has its own publishing rules and technical restrictions. These differences affect what types of content can be scheduled, which features are available, and where limitations apply.
This guide provides a breakdown of supported post types, publishing options, and known limitations for each network. Use it as a reference when planning and publishing content to ensure your posts meet each network’s requirements.
For additional information on publishing specifications and limitations per social network, take a look at the following articles:
Note: Publishing to X (Twitter) profiles is only available with the X Lite or Plus add-on.
Facebook
Supported Post Types
Post (Text, Image, Video, Link)
Story
Reel
Link
Network-Specific Information
Choose between Post, Reel or Story
Images can be published to existing albums by selecting from a dropdown in the Facebook options panel
Additional Publishing Features
Limitations
Carousel format not supported
Only one image or one video can be published as a Story
Story publishing via mobile notification not supported
Instagram
Supported Post Types
Post (Image, Video)
Carousel
Story
Reel
Network-Specific Information
Single video uploads are automatically treated as Reels
The Also share to Feed option be enabled or disabled (enabled by default)
Additional Publishing Features
Limitations
Story publishing with text effects, stickers, or interactive elements is only available via mobile notification
Only one image or video can be published per Instagram Story
Carousels must use the same aspect ratio for all media (videos must be between 16:9 and 4:5)
Reels must be a single video (3s to 15 min, <1GB); no mixed media
Reels can only use original audio via API
Reels and Stories cannot be published simultaneously
LinkedIn
Supported Post Types
Post (Text, Image, Video, Link)
Document (Carousel)
Poll
Network-Specific Information
The Displayed Author for a LinkedIn post reflects the admin who connected the account
Additional Publishing Features
Limitations
Media cannot be added to a post containing a poll
LinkedIn Carousels are limited to supported file types (PDF, DOCX, PPTX, etc.)
Only first 10 pages of a PDF can be previewed in Agorapulse
Poll responses not visible in Agorapulse
Reposts do not sync in the Publishing Calendar or Reports
TikTok
Supported Post Types
Post (Image, Video)
Additional Publishing Features
Publish via mobile notification (Video-only)
Limitations
Duets, stitches, and audio selection must be finalized natively in TikTok
Effects, filters, and text overlays cannot be added in Agorapulse
Trending sounds from TikTok’s library cannot be added in Agorapulse
YouTube
Supported Post Types
Video
YouTube Short
Network-Specific Information
Shorts are auto-detected if the video is under 3 minutes and vertical
Additional Publishing Features
N/A
Limitations
Community posts are not supported
Custom thumbnails are only available for verified accounts and not supported for Shorts
Unlisted videos cannot be published
Shorts detection cannot be manually overridden
Unverified YouTube accounts are limited to 15-minute video duration
X (Twitter)
Supported Post Types
Post (Text, Image, Video, Link)
Thread
Network-Specific Information
Threads are supported for sequential publishing
Additional Publishing Features
Limitations
Threads cannot be created from the mobile app
Duplicate or near-duplicate posts cannot be published to multiple profiles simultaneously
Polls are not supported
Threads
Supported Post Types
Post (Text, Image, Video)
Network-Specific Information
A maximum of 20 images/videos can be added to a single post
Additional Publishing Features
N/A
Limitations
Only one hashtag is supported per post
Native posts cannot be synced into calendars
Mobile publishing is not supported
Analytics and reporting are not available
Posts cannot be added to existing threads
Pinterest
Supported Post Types
Post (Image, Video)
Network-Specific Information
Video Pins require thumbnail selection
Additional Publishing Features
N/A
Limitations
Boards cannot be created or managed
Secret boards and sub-boards are not supported
Posts cannot be published to multiple boards simultaneously
Images are mandatory; text is optional
Rich Pins and Idea Pins are not supported
Mobile publishing is not supported
Google Business
Supported Post Types
Post (Image)
Network-Specific Information
Post type selector (choose What’s New, Event, or Offer)
Additional Publishing Features
N/A
Limitations
Posts are only published to the Google Business feed
Posts must contain at least one image
Reviews and FAQs cannot be published via API
Bluesky
Supported Post Types
Post (Text, Image, Video, Link)
Network-Specific Information
Up to 4 images
1 video maximum
Up to 300 characters
Limitations
Multiple videos are not supported
Posts cannot mix video and image media
Threads cannot be published or synced
Video subtitles (VTT files) are not supported
Quote posts and reposts are not supported