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Publishing Composer Explained
Publishing Composer Explained
Updated this week

The Agorapulse Publishing Composer is a powerful tool designed to streamline your social media content creation and scheduling process across all major social media platforms. The Publishing Composer provides a simple and intuitive way to draft, schedule, and publish posts. In this guide, we'll walk you through the key features and functionalities of the composer, focusing on creating and scheduling posts.


How to create a post

Choose a Social Profile

When creating a post in the composer, you will first choose the social media platforms that you would like to publish on. You can select these on the left-hand side menu:

Please Note: You will need to successfully link your social profiles before you are able to utilize the publishing composer. More information on how to link your profiles is available here.

Writing your post

In the Your Post dialogue box, you can enter any phrasing that should be included in your post. If you have already selected a social network(s), the Social Media Preview will indicate how the post will appear:

In the toolbar underneath the dialogue box, there are different features that can help formulate and target your posts:

You may utilize labelling and grouping for further categorization of your posts. Underneath the dialogue box you will also find the remaining character limit by social network.

If you choose to insert a link, you have the option to shorten and track your links using UTM codes. More information about link tracking and shortening is available here. You can also customize the previews of your links by following the steps in this article.

Note: If you are working on a draft post and you want your changes saved, make sure to toggle This is a draft and press Save Draft on the bottom right of the screen.

Adding media to your post

You have several different ways to add media into your posts:

Each respective social media platform have their own requirements for media characteristics. You can find these here.

Note: Instagram and TikTok require an image or video in order to publish your post and Youtube requires a video.

Edit an Image

After uploading an image, you have the option to edit it using our built-in image editing feature. Just click on the three dots on the top right of the image and select Edit image. Here you can change the dimensions and orientation or choose to crop the image.

Edit a Video

To edit an uploaded video, you can follow the same steps as above by clicking on the three dots and selecting Edit video. Here you can choose a custom thumbnail or choose a thumbnail from pre-defined frames. More information about custom video thumbnails is available here. Note, there are specific rules regarding thumbnails per social network.

Social Network Options panel

The Social Network Options panel allows you to customize settings for each social media network. This allows you to utilize network specific features to increase the visibility and reach of your campaigns.

You can find the settings per network below:

Facebook

  • Post type
    Choose either Post or Story

  • Album
    Choose whether to add this photo to an existing album by selecting one from the drop-down

  • Boost this post
    More information available here.

    Note: Only available on Custom plans.

  • First comment
    Publish a first comment underneath your post (max 10000 characters)

Instagram

  • Post type
    Choose either Post, Reel or Story

  • Publish via Mobile Notification

    Select a user to receive a push notification from our mobile app to complete the publishing process natively in Instagram

  • PulseLink in bio
    Provide a clickable link in bio. More information here.

  • First comment
    Include a first comment on your post or reel (max 2200 character and 30 hashtags). More information here.

  • Tag users
    Tag a user in your post by entering their username.

  • Invite collaborators
    Add collaborators to your post so that it is visible in the Feeds or Reels of up to three separate accounts. More information here.

  • Tag products
    Tag products so users can buy them directly through the Instagram platform. More information here.

LinkedIn

  • First comment
    Publish a first comment underneath your post (max 1250 characters).

X (Twitter)

  • X (Twitter) thread
    Add your X post to a thread. More information available here.

Google Business

  • Post type
    Choose from 'What's new', 'Event' and 'Offer'.

  • Button type
    Insert a direct to call-to-action for users.

TikTok

  • Slideshow Title
    If you have chosen to upload more than one photo, you may create a title for your slideshow/carousel (90 character maximum).

  • Privacy Level
    You may choose who can view your post; Public, Followers I also follow, Followers only, Private (only visible for me). This setting is available for photo-type posts only.

  • Slideshow Cover
    If you have chosen to upload more than one photo, you may choose a cover image for your post. This will open a pop-up where you can confirm your choice:


    By default, the first photo is automatically selected.

  • Auto-add music
    You can edit the automated selection after publishing natively.

  • Allow comments
    You may choose to allow or disallow comments.

  • Allow duets
    Allow other creators to post side-by-side with your content

  • Allow stitches
    Allows other creators to utilize your content as a part of their own post

  • Publish via mobile Mobile notification
    ​Select the mobile owner who should receive the push notification from our mobile app to complete the publishing process from their smartphone.


    This feature is not yet available for TikTok photo publishing.



Social Media Preview

Once you have chosen the relevant social profiles and added a caption/media, you can see how your post will appear in the Social Media Preview. You may also choose to customize each post per social profile by selecting the pencil icon next to the post preview.

Please Note: If you choose to customize a post, it will no longer be affected by changes made in the central panel. If you want to make changes on customized posts, you will have to do so individually.

Scheduling or publishing a post

Once you have added all relevant information to your post, you can choose to schedule the post for a later date or to publish the post straight away. Once this has been done, the post will be added to your Social Calendar.

(1) The Agorapulse Advocacy feature allows you to use employees or external influencers to boost your content. You can find out more in relation to setting up an Advocacy campaign in the Publishing Composer here.

(2) Before scheduling or publishing a post, you can also send the post to someone for review. More information about that is available here.



(3) If you are planning to schedule your post for a later date, you can customize posting times per social profile. You can find out more about that in this article.


(4) If you are choosing to publish immediately and do not schedule for a date, you can choose Publish now. If you have entered a scheduled date and time, this option will appear as Schedule.

Note: If you assign a post to a user and toggle the Everyone must approve option, the post will not publish at the scheduled time unless ALL users approve it.

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