The Agorapulse Publishing Composer is a powerful tool designed to streamline your social media content creation and scheduling process across all major social media platforms. The Publishing Composer provides a simple and intuitive way to draft, schedule, and publish posts. In this guide, we'll walk you through the key features and functionalities of the composer, focusing on creating and scheduling posts.

When creating a post in the composer, you will first choose the social media platforms that you would like to publish on. You can select these on the left-hand side menu:

In the Your Post dialogue box, you can enter any phrasing that should be included in your post. If you have already selected a social network(s), the Social Media Preview will indicate how the post will appear:

In the toolbar underneath the dialogue box, there are different features that can help formulate and target your posts:

You may utilize labelling and grouping for further categorization of your posts. Underneath the dialogue box you will also find the remaining character limit by social network.

If you choose to insert a link, you have the option to shorten and track your links using UTM codes. More information about link tracking and shortening is available here. You can also customize the previews of your links by following the steps in this article.
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You have several different ways to add media into your posts:

Each respective social media platform have their own requirements for media characteristics. You can find these here.

After uploading an image, you have the option to edit it using our built-in image editing feature. Just click on the three dots on the top right of the image and select Edit image. Here you can change the dimensions and orientation or choose to crop the image.

To edit an uploaded video, you can follow the same steps as above by clicking on the three dots and selecting Edit video. Here you can choose a custom thumbnail or choose a thumbnail from pre-defined frames. More information about custom video thumbnails is available here. Note, there are specific rules regarding thumbnails per social network.

The Social Network Options panel allows you to customize settings for each social media network. This allows you to utilize network specific features to increase the visibility and reach of your campaigns.

You can find the settings per network below:

Once you have chosen the relevant social profiles and added a caption/media, you can see how your post will appear in the Social Media Preview. You may also choose to customize each post per social profile by selecting the pencil icon next to the post preview.

Once you have added all relevant information to your post, you can choose to schedule the post for a later date or to publish the post straight away. Once this has been done, the post will be added to your Social Calendar.

(1) The Agorapulse Advocacy feature allows you to use employees or external influencers to boost your content. You can find out more in relation to setting up an Advocacy campaign in the Publishing Composer here.
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(2) Before scheduling or publishing a post, you can also send the post to someone for review. More information about that is available here.

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(3) If you are planning to schedule your post for a later date, you can customize posting times per social profile. You can find out more about that in this article.

(4) If you are choosing to publish immediately and do not schedule for a date, you can choose Publish now. If you have entered a scheduled date and time, this option will appear as Schedule.